necessity

Why I created my own Natural Skincare Company

My quest to conquer my own problem skin and hypersensitivities led to much more than I anticipated–the birth of my own skin care company.

I had great skin all my life (oh I was so smug!) until I hit my mid twenties and then all hell broke loose on my face. First came the adult acne, new sensitivities, swiftly followed by what can only be described as an oil producing well under my facial skin.

If my face had been a country I would have been a wealthy woman…. Of course I did what most people would do in that situation which was to try and dry out my skin with the harshest most astringent products I could find.

Did it work? No it never works! My skin, thinking it was the desert, would produce more oil to compensate, more breakouts to contend with, I was exasperated, considerably out of pocket and bitterly disappointed after yet another “wonder product” failed to live up to its promises…

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As they say, necessity is the mother of invention and it was during my pregnancy with my daughter Alex that I decided enough was enough, there had to be a more healing solution to my skin issues and if I couldn’t buy it, I would research, study, inform and educate myself and then make it myself.

So I undertook a couple of years of extensive personal research, education and study, investigating the use of natural, plant-based treatments as solutions for my own skin issues and sensitivities, undertaking several intensive natural skincare courses, accumulating knowledge and experimentation.

The more I learned, the more my passion and interest for the subject grew, and it was while experimenting with various botanicals, plant oils and essential fatty acids and antioxidants that I discovered their benefits and ultimately healed and transformed my own skin.

Through a great deal of trial & error I have perfected the art of packing a lot of active ingredients in every bottle, which results in a multi-active product.

From there, family and friends expressed great interest in trying my products, so armed with a skincare questionnaire I insisted they filled in, including an iron-clad promise for honest, detailed feedback, I formulated specific products for their skin type.

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The results blew me away, everybody loved them, believed in their effectiveness and so with lot of encouragement, support and love, GeorgiaJane Skincare was born.

I never intentionally set out to enter the beauty industry, so it’s probably more accurate to say that I found myself in it and honestly, I was a little reluctant to start my company. I jealously guarded my ‘skincare secrets’, it was something I had done just for me, family and close friends.

But I have come to realise that sharing knowledge is just as important as gaining it and I have made it my mission to try and dispel the myth that natural skincare, while it is lovely, gentle and healing, ideal for repeated use on human skin, but that it can’t be EFFECTIVE skincare, well it can and it is!

This is really what GeorgiaJane is all about: using plant oils, botanical and marine actives, plant based peptides, amino acids, natural gelling agents and hypo-allergenic emulsifiers to produce effective skincare without petrochemicals, sulphates, parabens and synthetic or artificial ingredients, colours or perfumes.

I am very passionate about only using natural, botanical and nontoxic ingredients for our and your skin health and for the results they deliver, feeding the skin with powerful nutrients.

My goal is to give every woman the opportunity to experience skincare with a difference.

 

Michele xoxo

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